Business of Making Hits Datasets

Take Two's CEO Says AI's Not in the Business of Making Hits, 'datasets by Their Very Nature Are Backward Looking', But That Doesn't Mean AI Can't Be 'super Helpful': AI Won't Write the Next GTA, But It Might Save Rockstar Millions

Take-Two CEO Strauss Zelnick just punctured the hype bubble around AI game development. His core argument: generative AI trained on past data can only produce derivatives, and "clones don't sell." Yet